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Our Story

We’re on a mission to help people live well, enhancing their overall wellbeing and health

Helping people is the reason we exist – it’s what started Baxter Blue and what inspires us each day. Proudly Australian-owned, we are committed to helping people feel great and live well, believing that overall wellbeing should be an essential part of life. With our science-backed products and expertise, we strive to enhance your health and improve your sleep.

Leading the way in digital wellbeing

For us, blue light glasses were the ideal start to our digital wellbeing journey. When we saw first-hand the difference this one simple addition made to our own and our customers’ overall wellbeing, we wanted to do more.

We learned all we could about how time spent on digital devices affects the mind and body. And now armed with that knowledge, we’re on a mission to improve the wellbeing of anyone that spends time in front of a screen. To help more people feel great, and live well while enjoying their increasingly digital lives.

Meet the team

A Thoughtful
Approach to Eyewear

As a modern-day innovator, we don’t believe that commerce and production can continue to be a one-way exchange. We love the possibility that the privileges we have in our lives can have a knock-on effect in others, and so made that a powerful part of our game plan, partnering with Restoring Vision right out of the gate.

Sometimes, to get to the big picture, you have to start with the small. We are on a journey towards a sustainable future. We are devoted to making our designs, packaging, and shipping as sustainable as possible. We have a lot in the works and continue to innovate with design materials and processes - starting with the launch of our new, FSC certified packaging.

We know you will love your Baxters. We know you will feel the difference. And we are looking forward to you journeying with us as our line expands, our styles broaden, and our ambitions do too!

Sustainable Packaging

Because there’s no excuse not to. Recyclable, compostable, dissolvable. Technology for the future and a future for our planet.

Force for Good

Proud to be part of the give-back revolution. The future looks clearer with every frame.

Backed by Science

In science we trust, in style we trend. Built on research and backed by science, our lens technology is tried, tested, and proven.

I’m unbelievably proud of how Baxter Blue, has grown and positively impacted the lives of countless individuals. Our journey started with a focus on mitigating the adverse effects of blue light from digital screens and has since evolved into a comprehensive wellness mission. We’re dedicated to helping people lead healthier, more balanced lives through our innovative products and meaningful give-back initiatives. At Baxter Blue, my goal is to help you feel your best in an increasingly digital world. I understand the challenges of maintaining balance and wellbeing amidst the demands of modern life. That’s why I’m passionate about fostering a lifestyle that prioritises your health and self-care. It’s time to take a step towards a healthier, more balanced you. Join me in bringing a touch of wellbeing into your daily routines, and together, we can make wellness a natural part of every day.