Our Story
We’re on a mission to help people live well, enhancing their overall wellbeing and health
Helping people thrive is the reason we exist - it’s what inspired the creation of Baxter Blue and what drives us every day. Proudly Australian owned, we’ve spent the past eight years developing science-backed products designed to support your wellbeing in a world filled with digital demands.
What started with blue light glasses has grown into a range of innovative solutions for sleep, eye health, and overall wellness-including red light therapy, circadian lighting, and carefully curated sleep essentials. Every product we create is designed to help you feel great, sleep better and live well.
At Baxter Blue, wellbeing isn’t just an afterthought - it’s the foundation of everything we do.
Leading the way in digital wellbeing
For us, blue light glasses were the ideal start to our digital wellbeing journey. When we saw first-hand the difference this one simple addition made to our own and our customers’ overall wellbeing, we wanted to do more.
We learned all we could about how time spent on digital devices affects the mind and body. And now armed with that knowledge, we’re on a mission to improve the wellbeing of anyone that spends time in front of a screen. To help more people feel great, and live well while enjoying their increasingly digital lives.
Meet the team
A Thoughtful Approach
We’re taking real steps towards a better future, starting with our biodegradable, plant-based bio-acetate frames. We’ve introduced FSC-certified packaging, reduced plastic where we can and continue to refine our processes to minimise waste and maximise impact. And now, with every product sold, we plant a tree through our partnership with Trees for the Future - helping restore ecosystems and support communities around the globe.
We know you’ll love your Baxter products. You’ll feel the difference - not just in how they look and function, but in the values they represent. We’re just getting started, and we’re so glad you’re on this journey with us.
Sustainable
Force for Good
Backed by Science
At Baxter Blue, my goal is to help you feel your best in an increasingly digital world. I understand the challenges of maintaining balance and wellbeing amidst the demands of modern life. That’s why I’m passionate about fostering a lifestyle that prioritises your health and self-care. It’s time to take a step towards a healthier, more balanced you. Join me in bringing a touch of wellbeing into your daily routines, and together, we can make wellness a natural part of every day.
