We’re on a mission to help people live well, in this increasingly digital life
Helping people is the reason we exist – it’s what started Baxter Blue and what inspires us each day. We want digital wellbeing to become part of life, because when you work, play, learn and connect on screen as much as we do, digital stress can feel pretty normal. But it doesn’t have to be. With the knowledge, science and great products to enhance the everyday digital experience we can all embrace a healthier digital life.
Join us as we make digital wellbeing a part of your daily self-care routine.
Leading the way in digital wellbeing
For us, blue light glasses were the ideal start to our digital wellbeing journey. When we saw first-hand the difference this one simple addition made to our own and our customers’ overall wellbeing, we wanted to do more.
We learned all we could about how time spent on digital devices affects the mind and body. And now armed with that knowledge, we’re on a mission to improve the wellbeing of anyone that spends time in front of a screen. To help more people feel great, and live well while enjoying their increasingly digital lives.
Meet the team
Approach to Eyewear
Sometimes, to get to the big picture, you have to start with the small. We are on a journey towards a sustainable future. We are devoted to making our designs, packaging, and shipping as sustainable as possible. We have a lot in the works and continue to innovate with design materials and processes - starting with the launch of our new, FSC certified packaging.
We know you will love your Baxters. We know you will feel the difference. And we are looking forward to you journeying with us as our line expands, our styles broaden, and our ambitions do too!